Want to turn your passion for sports into a career? An online MBA in Sports Management can help you break into the competitive sports industry with leadership skills, business expertise, and a flexible format that fits your schedule. With the global sports market reaching nearly $485 billion in 2023, now’s a great time to step into the front office. In this OMD guide, we’ll cover top programs, career paths, and everything you need to know to get started.
- Inside Real Programs
An inside look at actual online programs, exploring their structure, curriculum, costs, admission criteria, and more…
Read more - Cost Breakdown
A clear overview of how much my degree might cost and the factors influencing total expenses…
Read more - FAQs
Insightful and guiding answers to common questions prospective students like myself have about earning this degree…
Read more - Career Options
What doors open after graduating with my master’s degree…
Read more - Resources
Resources for MBA in Sports Management Students and Professionals
Read more
Inside Online MBA in Sports Management Degree Programs
University of Massachusetts Amherst
UMass Amherst’s Isenberg School of Management offers a highly ranked online MBA degree program with a Sport Management focus. This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
It blends Isenberg’s rigorous MBA core courses with specialized elective courses taught by faculty members from the renowned Mark H. McCormack Department of Sport Management. Students gain a solid foundation in business strategy, finance, and leadership, while tailoring their degree program with sport-focused courses on topics like sports analytics, marketing, and law.
The flexible curriculum is offered fully online and allows students to study part-time at their own pace. UMass Amherst provides student support through virtual career services and networking opportunities with alumni who work in the sports industry. Graduates gain both an MBA credential and insider knowledge about managing sports organizations.
Highlighted Program: MBA with a Sport Management focus
Duration: 2 to 4 years
Mode: Fully online, with asynchronous coursework
Cost: $925 per credit
Admissions Requirements:
- Bachelor’s degree from an accredited college or university
- Official transcripts
- Résumé/CV that details work experience
- Personal statement that outlines the student’s career goals and interest in sports management
- Two letters of recommendation (professional or academic references)
- Minimum three years of professional work experience
- GMAT/GRE scores (waivers are available for qualified applicants)
- TOEFL/IELTS for international applicants
Florida International University (FIU)
FIU’s Chapman Graduate School of Business offers an online Professional MBA in Sports Management degree program in partnership with the Real Madrid Graduate School. This unique 14-month program immerses students in global sports leadership. The curriculum includes core MBA courses and specialized modules that were developed with input from executives of Real Madrid Club de Fútbol, one of the world’s most famous sports franchises.
Students learn to manage sports organizations in fast-changing environments through courses on sports marketing, facility operations, and analytics. All coursework is delivered online, and students can participate in an optional one-week residency in Madrid for behind-the-scenes exposure.
Students can opt to complete one extra course to receive an Executive MBA in Sports Management degree from Real Madrid’s Universidad Europea program, giving them dual credentials. This intensive program is ideal for students who seek a fast-track MBA program with unparalleled global sports insights.
Highlighted Program: Professional MBA in Sports Management
Duration: 14 or 17 months
Mode: Fully online
Cost: $42,000 (total tuition)
Admissions Requirements:
- Bachelor’s degree from an accredited college or university
- Official transcripts from all schools attended
- Résumé
- Statement of purpose/essay that describes the student’s leadership experience, career goals, and interest in FIU’s program
- GMAT/GRE score (required unless waiver criteria are met)
- Proof of English proficiency for international applicants
Florida Atlantic University (FAU)
FAU offers an MBA in Sport Management degree program. It’s accredited by the AACSB and offered in a convenient online format. The program combines rigorous MBA core courses with a specialized sports management module that emphasizes practical, experience-based learning.
Students take courses in advanced business topics and apply them to a sports context, covering areas such as sports finance, sponsorship, event management, and media relations. The online curriculum mirrors that of the on-campus program, and students are encouraged to undertake practical experiences in their local area to complement their coursework.
The program typically starts in fall or spring, and courses are structured for working professionals. FAU’s Sport Management faculty and staff members have deep industry connections and can help students with networking and job placement — most graduates secure roles in the sports and entertainment industries.
Highlighted Program: MBA in Sport Management
Duration: 18 to 36 months
Mode: Fully online
Cost: $800 per credit hour (tuition and fees)
Admissions Requirements:
- Bachelor’s degree in any discipline
- Minimum 3.0 undergraduate GPA
- Transcripts for all college coursework
- Résumé
- Personal essay that describes the student’s reasons for joining the program and career goals
- One to four years of sports-related work experience
Tuition for Online MBA in SM Degree Programs
The cost of an online MBA in Sports Management degree program depends on several key factors, including tuition per credit, the number of credits required, and any additional fees. Most programs require approximately 36 to 45 credits of coursework. Tuition is often charged on a per-credit basis, and rates vary by university. Some schools charge a flat rate for the entire program.
Students should consider required fees in their budget; online degree programs might charge technology fees or one-time enrollment fees (such as a graduate matriculation fee). They should also factor in costs for books and/or course materials (which are often digital). Travel is generally not required, though optional networking trips (like FIU’s Real Madrid residency) cost extra.
Many online students pay the same tuition rate regardless of state residency, which makes these programs financially accessible if they live out of state. Overall, students should expect total tuition for an online MBA in Sports Management degree program to range from approximately $30,000 to $45,000, with flexibility to pay as you go.
The table below compares cost details for three featured programs.
| School | # of Credits | Cost per Credit | Total Cost |
|---|---|---|---|
| UMass Amherst | 37 – 39 | $925 | $34,225 – $36,075 |
| Florida International University | 42 | $1,000 | $42,000 |
| Florida Atlantic University | 40 – 43 | $800 | $32,000 – $34,400 |
Note: Tuition figures were taken from data on each university’s website. Students should always check with their school for the most up-to-date tuition information and any available financial aid or tuition assistance.
Student FAQs about MBA in Sports Management Degree Programs
Q: Are online MBA in SM degree programs accredited?
A: Yes; students should always look for accreditation when choosing a program. Reputable online MBA degree programs hold regional accreditation through the university that offers them. Additionally, many top business schools have AACSB accreditation, which is the gold standard for business education worldwide. For example, FIU and UMass Amherst are AACSB-accredited – a distinction earned by only 5% of business schools globally.
Accreditation matters because it ensures that a program meets high academic quality standards, so employers and other universities will respect your degree. An accredited online MBA in Sports Management degree program will provide a vetted curriculum and improved credibility in the job market.
Q: Do I need to take the GMAT or GRE to get into an MBA in Sports Management degree program?
A: It depends on the program, but many online MBA degree programs offer GMAT/GRE waivers to qualified applicants. Some schools require a GMAT or GRE score as part of the application process, especially if you have less work experience or a lower undergraduate GPA. However, if you have a strong academic record and/or several years of professional experience, you might qualify for a waiver. For example, UMass Amherst will waive the requirement for test scores for students with significant managerial experience, and FAU doesn’t require the exam if students meet GPA and experience benchmarks.
Always check the admissions criteria for a specific school and program. You might need to submit a waiver request or meet certain conditions, such as a minimum 3.0 GPA . If you do need to take the exam, you should plan ahead so you can study, but know that many online MBA students are admitted without GMAT/GRE scores due to waiver policies.
Q: How long does it take to complete an online MBA in SM degree program?
A: Completion time for these programs can vary based on the program’s structure and whether you study full-time or part-time. Accelerated online MBA in Sports Management degree programs can be finished in as little as 12 to 18 months (like FIU’s 14-month schedule), especially if you take a heavy course load. More commonly, students take approximately two years to earn a degree. Part-time students who are working might spread the coursework over three to four years by taking one or two classes at a time.
Many programs offer flexibility in pacing – you might be able to take summer courses or pause your studies for a term if necessary. When comparing programs, look at whether they use a cohort model with a set graduation timeline or a self-paced model. Also, check if there are any internships or capstone projects that might extend the amount of time needed to complete a program.
Students should expect to complete most online MBA in SM degree programs in one and a half to three years, with the opportunity to go faster or slower depending on their personal schedule.
Q: What will I learn in an MBA in Sports Management degree program (curriculum-wise)?
A: This type of degree program covers the same core business topics that a traditional MBA program does – accounting, finance, marketing, operations, strategy, and organizational behavior – while also covering the unique aspects of managing sports entities. You’ll typically take core courses (often MBA foundational classes) and then a set of sports-focused elective or concentration courses. For example, you might study Sports Marketing and Sponsorship to learn how to promote teams and events, or Sports Law and Ethics, which covers legal issues in athletics.
Courses like Sports Facility Management teach students how to run stadiums/arenas, and Event Management courses prepare them to organize major sports events or tournaments. Many programs include case studies on professional teams, collegiate athletic departments, or sports apparel companies so students can apply business theory to sports scenarios. You’ll also gain skills in leadership and management that are tailored to sports organizations – such as managing a diverse team (coaches, athletes, and staff) and making strategic decisions in a fast-paced environment.
By graduation, you students should understand not just general MBA competencies but also how to negotiate player contracts, develop sponsorship deals, manage game-day operations, and analyze sports business data. In short, the curriculum mixes business fundamentals with sports industry insight to produce graduates who can navigate both worlds effectively.
Q: How is an MBA in Sports Management degree different from a Master of Science in Sports Management degree?
A: Both degree programs are graduate-level and focus on the sports industry, but there are differences in emphasis. An MBA in Sports Management degree is first and foremost a Master of Business Administration – providing a broad foundation in areas like accounting, finance, strategy, and strategy, with a sports overlay. In contrast, an MS (or MA) in Sports Management focuses more deeply on sports-specific topics and often includes less general business coursework.
In practical terms, MBA programs include more core business courses, while MS programs concentrate on specialized sports management subjects. For example, an MS might explore sports sociology, coaching leadership, or sports psychology, while an MBA stays closer to business analytics and management principles applied to the sports industry.
Career paths can overlap, but an MBA is often better suited for roles requiring strong business acumen — such as sports marketing director or team executive. An MS may be a better fit for students targeting event management, coaching administration, or niche roles in specific sports sectors.
Consider your career goals. If you’re aiming for a leadership role with a strong business focus, an MBA is a powerful credential. If you’re more interested in a technical, research-based, or niche sports role, an MS may be a better fit.
Career Growth for MBA in SM Graduates
Earning an MBA in Sports Management can lead to leadership and management careers in the sports industry. Graduates bring a rare combination of business savvy and sports insight that is highly valued by employers. With this type of degree, you might run the business operations of a professional sports team, manage marketing campaigns for sporting goods brands, or direct the athletics program at a university.
Networking and participating in internships while enrolled in a program can be crucial, as the sports industry is relationship-driven. Many MBA in SM graduates leverage their school’s alumni network to land jobs with pro teams, sports agencies, or media companies.
In terms of specific career paths, you’ll find MBA alumni working as Sports Marketing Managers, Facility Directors, Athletic Administrators, and Sports Finance Managers, among other roles. Graduates often start in mid-level management roles and quickly advance – for example, you could move from coordinating events to becoming an Events Director who oversees major tournaments.
The table below compares two common career outcomes for MBA in Sports Management graduates, including job growth outlook and earning potential.
| Career | Projected Growth | Median Pay | 90th Percentile Pay |
|---|---|---|---|
| Facilities Manager | 6% | $102,340 | $169,020 |
| Public Relations Manager | 7% | $134,760 | $239,200 |
Resources for MBA in Sports Management Students and Professionals
- North American Society for Sport Management (NASSM) – This professional association brings together sports management educators, researchers, and practitioners. NASSM offers networking opportunities, industry research, and an annual conference – great for students who want to connect with mentors and stay on top of sports business trends.
- Commission on Sport Management Accreditation (COSMA) – This is a specialized accrediting body for sports management programs. Its website provides insights into quality standards for sports education. Prospective MBA students can use the organization’s resources to understand what makes a strong curriculum and to find COSMA-accredited sports management programs.
- Sports Business Journal – This leading industry publication covers daily news in the sports business world. SBJ offers articles on sponsorship deals, media rights, team valuations, and executive moves. Reading this journal (and its free daily newsletter) will help you apply what you learn in an MBA degree program to real-world sports business developments.
- Front Office Sports – This digital media outlet covers the intersection of sports and business. It publishes accessible stories on topics like sports marketing campaigns, endorsements, e-sports, and career tips. It’s a valuable resource that can help students stay informed about innovative trends and gain insights from sports industry leaders.
- Work in Sports – This popular career website is focused on sports industry jobs. It features a job board with listings across professional teams, leagues, college athletics, and sports media. The group behind the site also produces the Work in Sports Podcast and offers career advice and guest interviews. This resource can help MBA students with resume tips, internship leads, and job placements in the sports field.
- TeamWork Online – This is the go-to recruiting platform for jobs in professional sports and live events. The site offers hundreds of listings for internships and positions with the NFL, NBA, NHL, MLB, MLS, NCAA, and more. Students can create a profile, get matched to opportunities, and RSVP for virtual job fairs. It’s an essential tool for launching a sports management career.
- Sports Business Radio – This long-running podcast series features interviews with high-profile figures in the sports industry, from team presidents to star athletes-turned-entrepreneurs. Hosted by Brian Berger, the podcast provides behind-the-scenes perspectives on sports management, marketing, and leadership. Tune in to supplement your MBA education with real-world examples and career inspiration.
- NCAA Market Career Center – This is the NCAA’s official job market for college sports careers. The site lists job openings in college athletics administration, coaching, compliance, and more across the U.S. It’s especially useful for students who aspire to work in intercollegiate sports (like becoming an athletic director or an athletics marketing manager). The site also offers career development resources that are tailored to sports management.
- Sports Management Worldwide (SMWW) – This organization offers short courses, certificates, and networking events for various sports careers (such as scouting, agent training, and analytics). While it’s not a degree program, SMWW can complement your MBA by helping you gain sport-specific skills and connect with industry insiders. The group hosts weekly chats with experts in different sports sectors to provide additional learning and mentoring opportunities.
- SportBusiness – This global news and analysis website (not to be confused with SBJ) covers the business of sports. SportBusiness is known for its in-depth reports and the SportBusiness Postgraduate Rankings of sports management programs worldwide. Students can find international perspectives on sports media deals, sponsorship valuation, and market research. It’s a handy resource for broadening your understanding of sports management on a global scale, and for seeing how programs (like those highlighted in this guide) stack up internationally.